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In this guide, you’ll find 37 popular marketing KPIs that every business should track. It is often said that 80% of the outcome comes from 20% of your input. The same rule applies to marketing activities.You need to get a lot of people to your site so we recommend clients put 40% of their startup budget toward marketing. That’s still not expensive when you consider what a bricks-and-mortar store would spend on signage and merchandising. That proportion of spending will come down once you’ve figured out what works.”.Digital marketing offers a variety of ways to reach your customers. There are so many ways to speak to your customers through a digital marketing strategy, from ads to content marketing, to SEO, to branded CTV channels (opens in a new tab or window).The more strategies you use to reach your customers, the more customers you’ll connect …Becoming a freelance digital marketer involves several steps, including building your skills, marketing yourself, and finding clients. 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